About Rebecca
It all started back in London. For the best part of ten years I was immersed in what was to become one of the strongest lifestyle brands and products of our time; Red Bull. My time with this hedonistic energy drink, synonymous with extreme sports and defining the blue print for experiential events, was a thrilling rollercoaster ride with a highly charged team; fully fueled with fun, boundless creativity, and a passion to make stuff happen, fast.
Fast forward to New York, where, as a consultant with start-ups and established global businesses I have led and mentored brand marketing teams keeping them accountable and driving an omnichannel approach to solving complex and multi-dimensional business challenges, defining brand positioning, messaging, visual and verbal identity, naming, content strategy, and brand architecture.
Most recently, as Director of Global Brand and Creative with Fortune 200 technology company, Cognizant, I was executing a rebrand and building a live and on-demand internal brand training and education program for 3000+ associates across the U.S, Europe and India.
“As a leader on the Cognizant brand team, Rebecca drove a culture of brand understanding in a way no one else could have. Her unique experience in both marketing and brand enabled her to unlock the talents of the many brand experts, creatives, account teams, field marketers and other business leaders she worked with. Her ability to see from other perspectives just as easily as she sees brand opportunities makes her an invaluable partner to all. Her willingness and ability to become an expert in the ever-changing martech tools and platforms we use for brand education and communication makes her a force multiplier. I am impressed with what she was able to accomplish in just one year at Cognizant, and am leveraging lessons I learned from Rebecca now that we must do it without her.”